The 2020s: The Decade of Podcasts
Podcasting — a peculiar self-expression medium, wouldn’t you say so? The day I decided to dig into the history and the future of podcasting, I was surprised by what I found.
Podcasts are basically an evolved version of a radio show. The same way Netflix, Youtube, and every other video streaming service can be compared to cable TV.
And it makes sense in this world. The same way you want to access your favorite TV show anytime, anywhere, on any device and even binge-watch the whole season within one day, podcasts provide all of the same values.
Contrary to video streaming, podcasting is not so mainstream (well arguably it is, or will be very soon). Nonetheless, it took much more time to get into our lives, despite having a head start from a technical standpoint.
Here is the main gist of the article — during the next 10 years, podcasts will become as prominent and viable content medium as Youtube is right now.
That can be a surprise to you, but there is plenty of data to back up this bold statement.
In this story, I will explore:
- History of podcasting
- Why podcasts are such a late bloomer
- Predictions for the podcast industry in this decade
- Benefits & drawbacks of podcasting
- My podcast experiment
Besides the data and my own experience, I have also contacted a few podcasters to…